There’s a reason why we laugh at the beginning of comedy shows. The opening joke sets the tone for the rest of the show and if it doesn’t land, then there will be trouble. Your first sentence is crucial to how readers feel about your content and if you want them to keep reading, make sure that they can relate or find humor in what you’re saying.

Here are 7 steps on how to improve your opening joke: 

  1. Find an interesting topic;
  2. Know your audience;
  3. Introduce yourself;
  4. Get straight to the point
  5. Be funny and original
  6. Make it short and sweet – no more than three sentences!
  7. Close with a hilarious punchline